The Salon
Situated on the iconic Sunset Strip on the border of Beverly Hills, NOOR Beautique offers a range of beauty services in a distinctive, modern environment. Our elegantly appointed, open-plan salon is punctuated with artistic touches — a reflection of our commitment to both luxury and creativity.
At NOOR you will find a sophisticated, welcoming space filled with great light, great music, and great people.
The Team
Our expert stylists, colorists, and technicians are invited to join NOOR on the strength of their talent, artistry, and service. We maintain our commitment to mastery with ongoing training, and welcome every client with positivity, inclusivity, and honesty.
Our Clients
We don’t publish a list of our famous clientele because we believe everyone deserves to be treated equally. What our clients have in common with each other (and us) is a passion for expression, individualism, and creativity. We’d love to count you among them.
WE BELIEVE
Everyone is Beautiful
Beauty isn’t an unattainable standard set by someone else; it’s about expressing the best of your self. We celebrate all beauty and believe everyone should invest in, nurture, and express their own, beautiful self.
Style is Substance
Style is the language of self-expression. The more confident the person, the more confident the style. We believe that feeling beautiful is the foundation of confidence and self worth.
Luxury is a necessity
We redefine luxury by considering this question: what if indulgence was a necessity? We believe that exquisite self care shouldn’t be an occasional extravagance but a consistent investment in yourself.
A ROSA SERDAR IDEA
“Everyone has their own individual beauty, we just help them express it.”
Even as a young girl Rosa had a passion for beauty. Born in the Kurdistan region of Iraq, she spent her formative years in Toronto, Canada — scurrying home after school to volunteer at her aunt’s salon. “I saw the way looking beautiful made my aunt’s clients feel beautiful,” she recalls, “I saw how it helped them feel more confident. And I knew that’s what I wanted to do with my life.”
Guided by that early epiphany and her vision to use beauty as tool for empowerment, Rosa founded NOOR, “a creative, welcoming space where talented artists help clients express their inner beauty.” She divides her time between working one-on-one with clients, running the salon, mentoring her staff, and reminding everyone that they are beautiful.
Salon
8961 Sunset Boulevard
West Hollywood
Gated parking available.
Hours
Tuesday–Saturday
10am–6pm